Published in AJ Marketing Blog·Feb 8, 2021Top 11 Korean Gaming YouTubers in 2022The gaming industry is massive in South Korea. In 2020, the game market had an estimated value of $12.8 billion, which accounts for various industries like e-sports, game consoles and gaming companies. Gaming is commonly seen as a hobby for many, yet for some it is a professional career. Professional…South Korea5 min readSouth Korea5 min read
Published in AJ Marketing Blog·Feb 5, 2021Comics Industry Trends in Korea in 2020The popularity of comics rose during the 1950s and 1960s in South Korea during a time of political and social development. As the country began to industrialize in the wake of the Korean War (1950–1953), the traction for manhwa grew fast. …South Korea6 min readSouth Korea6 min read
Published in AJ Marketing Blog·Feb 3, 2021Korean Online Video Ad TrendsOnline advertising in South Korea is a multi-billion dollar industry that grows annually with the rise of new digital consumers. According to Korea Online Ad Association, online advertising spending increased by 21% in 2019, and it accounted for 48% of total advertising spending. In 2020, as businesses struggled to keep…South Korea5 min readSouth Korea5 min read
Published in AJ Marketing Blog·Jan 30, 2021Top 17 Most Popular Korean YouTubers in 2022YouTube has exploded in popularity in the last decade globally. Created in 2005 by three former PayPal employees, it was a website that would allow ordinary people to easily share their “home videos” with the Internet. YouTube’s very first video ever to be uploaded to the site was by none…South Korea8 min readSouth Korea8 min read
Published in AJ Marketing Blog·Jan 29, 2021Top 7 Gaming Industry Trends in South KoreaSouth Korea has an undefeated gaming culture and infrastructure, leading to a strong gaming market, which has a market size estimated at around $12.8 billion. …South Korea6 min readSouth Korea6 min read
Published in AJ Marketing Blog·Jan 26, 2021South Korea’s Social Media Trends in 2020The Korea Media Panel Survey has released data from surveys conducted annually from 2010 to 2020. The results show that social media has become an integral, if not a necessary, part of Korean peoples’ lives today. The number of social media users is extremely high in South Korea. In fact…South Korea5 min readSouth Korea5 min read
Published in AJ Marketing Blog·Jan 22, 2021South Korea: Overcoming the COVID-19 Economic Crisis Through TradeKorea International Trade Association (KITA) has revealed some promising data from 2020 that may suggest that the the country is headed for a good economic year, despite the damages caused by COVID-19. KITA found that the export of new growth items such as eco-friendly cars and bio-health products increased significantly…South Korea4 min readSouth Korea4 min read
Published in AJ Marketing Blog·Jan 21, 2021Business Outlook Survey in South Korea for 2021Korean Enterprises Federation (KEF) has announced the latest results of their annual “2021 Business Outlook Survey.” A total of 212 domestic companies with both under 300 and over 300 employees were surveyed to examine business outlook for the future directly following the economic crisis caused by COVID-19. Generally, outlook for…South Korea4 min readSouth Korea4 min read
Published in AJ Marketing Blog·Jan 20, 2021Korea’s E-Sports Industry Trends in 2020The E-sports Industry is a thriving one on a global scale and it has been included into the 2022 Olympic Games as a medal event. We are familiar with the world’s most famous athletes such as Lionel Messi or LeBron James, but have you ever heard of Faker or Bengi? …South Korea5 min readSouth Korea5 min read
Published in AJ Marketing Blog·Jan 19, 2021COVID-19 Risk Perception and Collectivist Behavior of KoreansSouth Korea has been largely hailed as one of the best-prepared nations to combat the COVID-19 breakout. The East Asian country has been fairly successful in the “track and trace” investigation system through the newly created Epidemiological Investigation Support System (EISS), that pulls in credit card and smartphone data. …South Korea4 min readSouth Korea4 min read
